ScareLA Launches First Halloween Pop-up Theme Park!
LOS ANGELES, Calif. -- July 26, 2018 - ScareLA, the original summer Halloween
convention, announced today a brand new creative direction and theme for it’s 2018 event.
Set to thrill audiences this August 25 & 26, at the Los Angeles Convention Center, SoCal’s premier show will take place with the lights off. Revealing the world’s first summer Halloween pop-up theme park under the title “Descend Into Darkness,” ScareLA continues to push the envelope of the horror genre and deliver on the ultimate fan experience.
The con’s new format is an exciting departure into the world of themed entertainment and a
first of its kind. Guests will explore the showfloor in a low lit environment immersed into the
night of Halloween as soon as they cross the doorstep.
Established in 2012, ScareLA was the first fan convention dedicated to the Halloween
season. The show has become known for its signature immersive and interactive format
bringing together fans and famous from around the world to celebrate Halloween in the
summer. This year ScareLA’s Founder and Executive Producer, Lora Ivanova, is taking her
vision even further in a groundbreaking move to intensify the show’s experiential trademark.
“At ScareLA, we pride ourselves on truly pushing the boundaries of what a convention can
and should be,“ said Ivanova. “After quickly becoming the largest event of its kind, we are
now setting our sights on a new goal-delivering the ultimate scare fan experience. What
better way to do that than by truly embracing what Halloween is all about complete
immersion, engagement and dark fun! We cannot wait to welcome fans to our new summer
Halloween pop-up theme park, it truly will be an experience unlike any other.”
As ScareLA prepares to celebrate its sixth anniversary, it promises to do so with thrills and chills for all ages. From full size haunts, experiences, and rides to original activations, panels and attendance from leaders in the haunt and horror world.
Situated in the heart of the entertainment capital of the world, ScareLA spotlights the rich
Southern California scare industry and community, from its iconic seasonal theme park
events, to haunted attractions, home haunts, theater, film, escape rooms, AR, VR, interactive experiences and much more.
For more information visit
www.scarela.com or follow ScareLA on social media at Facebook @ScareLAcon, Twitter and Instagram @scarelosangeles. Join the conversation using #ScareLA. Purchase tickets: https://register.growtix.com/e/scarela_2018 Use Discount code: 20ween
